ALL INCLUSIVE “Direct Mail Marketing” Package
This All-Inclusive “Direct Mail Marketing Package” takes the frustration out of marketing and
promoting your business. This Package Includes ALL-COSTS - Artwork, Printing, Postage
& Mailing. Unlike a magazine or newspaper ad, “Direct Mail Marketing” is personalized
marketing and focuses directly on your intended clients. This is a plus because you can't
personalize a newspaper or magazine ad.
Target Your Marketing Campaign to “Residents” and “Businesses” in your Service Area:
Market to “Old Clients” and rejuvenate your relationship. (Ideal for “Dealerships” and “Auto
Repairers”)
Market to “Residents” in your Service Area and introduce them to your “Company” and
“Repair Services”
Market to “Businesses” in your Service Area who own Fleet Vehicles and carry their own
Insurance Coverage.
. . . Don’t Rely Totally on Work from Insurance DRP Programs
“Reliable”, “Successful” and “Profitable”
“Direct Mail Marketing” has a much higher success rate for “Delivery” and “Return On Your
Investment” as compared with online e-mail marketing or running an advert in a magazine
or Newspaper.
Average Rate of Return on “Direct Mail Pieces” in the USA is 1% to 2%
1,000 brochures = a rate of return of approximately 10 to 20 sales
2,500 brochures = a rate of return of approximately 25 to 50 sales
5,000 brochures = a rate of return of approximately 50 to 100 sales
10,000 brochures = a rate of return of approximately 100 to 200 sales
Effortless Marketing Campaign
Set Up You’re Marketing Campaign in 5-minutes!
Our “Order Form” allows you to easily “Upload” your Company “Logo” and the “Photos” you
have taken of your store. We will do the rest.
If you're having “Image Quality Problems”, we also offer a FREE! Photo library service that
allows us to insert quality images into your brochure.
“Direct Mail Marketing Service” COSTS INCLUDE
Printing Costs of your “Tri-fold Brochures”
Graphic Artwork Labor Costs to Design and Create your “Tri-Fold Brochures”
Costs to Purchase a Current “Mailing List” for your Service Area (Provided by “InfoUSA.com)
Data Processing Labor and formatting Mailing Addresses for Printing
“Ink Jetting” Individual Mailing Addresses to your Tri-fold Brochures
Discounted “Postage” Rates - $0.30c per Tri-Fold Brochure
U.S.P.S Pre-Sorting and Postal Services (CASS and NCOA)
Apply Adhesive Tabs to keep Tri-Folds closed. (We Use ”Fugitive Spot Glue” to avoid
tearing)
Deliver Printed Tri-fold Brochures to Post Office
Turnaround Times*
Design 2-4 business days.
Brochure printing takes 5-8 business days after approval.
Mailing and data processing 2-3 days.
* Please allow 2-3 weeks to complete the above process. Expect response from
customers 12-15 days following completion of the process.
Paper Stock*
8.5” x 11” Tri-Fold Brochures
Full Color Both Sides
100lb “Gloss Book” two Sided with
COMPARE COSTS for: ”Direct-Mail-Marketing” Packages
Overall Aqueous Coating
* We use the lighter “Gloss Book” paper stock in order to keep your mailing costs down
What Would It Cost For Me To Market My Own Store?
Firstly, keep in mind that the above Program is an “All-Inclusive-Package” to which we have
applied several discounts for specialty services.
To better assist you in evaluating what it would cost you to “Market Your Own Store” vs. “Us
Marketing Your Store” please “Click” on the link below.
The Value and Benefits of “Direct Mail Marketing”
Targetable:
Sending out Generic e-mails and placing ads in magazines would better be known as “Shot-
Gun” Marketing whereas “Direct Mail Marketing” is a “Rifle Shot” targeted to a specific
Company or Resident in your Service Area.
“Reliable”, “Successful” and “Profitable”:
“Direct Mail Marketing” has a much higher success rate of delivery and returns as
compared with online e-mail marketing or running an advert in a magazine.
Average Rate of Return on “Direct Mail Pieces” is 1% to 2%
1,000 brochures = a rate of return of approximately 10 to 20 sales
2,500 brochures = a rate of return of approximately 25 to 50 sales
5,000 brochures - a rate of return of approximately 50 to 100 sales
Personalization: (“Direct Mail Marketing” vs. “Advertising”)
Unlike a magazine or newspaper ad, “Direct Mail Marketing” is personalized marketing and
focuses directly on your intended clients. This is a plus because you can't personalize a
newspaper or magazine ad.
How Often Should I launch a “Direct Mailing Marketing Campaign”?
Many successful companies allocate a monthly marketing budget and launch them once a
month. Repetition will eventually generate results and in time will make your business a
household name in your Service Area.
Why brochures are important to your success
do it yourself vs. our all inclusive marketing package
