You can just purchase the POST CARDS and launch your own mail marketing campaign or let us
launch your campaign.
See Order Option #2 This All-Inclusive “Direct Mail Marketing Package” is cost effective, does not
consume your valued time and takes the frustration out of marketing and promoting your business.
This Package Includes - Graphic Artwork, Printing, Address Labeling, Postage & Mailing. “Direct
Mail Marketing” is personalized marketing, unlike advertising in a magazine or newspaper
All inclusive Direct Mail Marketing Program using Post Cards.
This All-Inclusive “Direct Mail Marketing Package” takes the frustration out of marketing and
promoting your business. This Package Includes ALL-COSTS - Artwork, Printing, Postage &
Mailing. Unlike a magazine or newspaper ad, “Direct Mail Marketing” is personalized marketing and
focuses directly on your intended clients. This is a plus because you can't personalize a
newspaper or magazine ad.
Target Your Marketing Campaign to “Residents” and “Businesses” in your Service Area:
Market to “Old Clients” and rejuvenate your relationship. (Ideal for “Dealerships” and “Auto
Repairers”)
Market to “Residents” in your Service Area and introduce them to your “Company” and “Repair
Services”
Market to “Businesses” in your Service Area who own Fleet Vehicles and carry their own Insurance
Coverage.
. . . Don’t Rely Totally on Work from Insurance DRP Programs
“Direct Mail Marketing” has a much higher success rate for “Delivery” and “Return On Your
Investment” as compared with online e-mail marketing or running an advert in a magazine or
Newspaper.
Average Rate of Return on “Direct Mail Pieces” in the USA is 1% to 2%
1,000 brochures = a rate of return of approximately 10 to 20 sales
2,500 brochures = a rate of return of approximately 25 to 50 sales
5,000 brochures = a rate of return of approximately 50 to 100 sales
10,000 brochures = a rate of return of approximately 100 to 200 sales
Direct Mail Marketing Program for Post Cards - Costs Include.
Printing Costs of your “POST CARD”
Graphic Artwork Labor Costs to Design and Create your “Tri-Fold Brochures”
Costs to Purchase a Current “Mailing List” for your Service Area (From Professional Provider)
Data Processing Labor and formatting Mailing Addresses for Printing
“Ink Jetting” Individual Mailing Addresses to your Tri-fold Brochures
Discounted “Postage” Rates - $0.30c per Tri-Fold Brochure
U.S.P.S Pre-Sorting and Postal Services (CASS and NCOA)
Deliver Printed Tri-fold Brochures to Post Office
See flow chart of the Direct mail Marketing Services that are included.
The Value and Benefits of “Direct Mail Marketing”
Targetable:
Sending out Generic e-mails and placing ads in magazines would better be known as “Shot-Gun”
Marketing whereas “Direct Mail Marketing” is a “Rifle Shot” targeted to a specific Company or
Resident in your Service Area.
“Reliable”, “Successful” and “Profitable”:
“Direct Mail Marketing” has a much higher success rate of delivery and returns as compared with
online e-mail marketing or running an advert in a magazine.
Average Rate of Return on “Direct Mail Pieces” is 1% to 2%
1,000 brochures = a rate of return of approximately 10 to 20 sales
2,500 brochures = a rate of return of approximately 25 to 50 sales
5,000 brochures - a rate of return of approximately 50 to 100 sales
Personalization: (“Direct Mail Marketing” vs. “Advertising”)
Unlike a magazine or newspaper ad, “Direct Mail Marketing” is personalized marketing and focuses
directly on your intended clients. This is a plus because you can't personalize a newspaper or
magazine ad.
How Often Should I launch a “Direct Mailing Marketing Campaign”?
Many successful companies allocate a monthly marketing budget and launch them once a month.
Repetition will eventually generate results and in time will make your business a household name in
your Service Area.
Improve Your “Sales Capture Ratio” and Market to “NEW Business”
Turn “Estimates” into “Repairs”
In today’s market place, we need to “Capture The Sales” of shoppers who are scouting our service
area for the lowest Estimate for repairs.
Set Your Estimate Apart From Your Competitors
Attaching your “Sales Tri-Fold Brochure” to every estimate, you write, will clearly set your “Estimate”
and “Store” apart from your competitors. Your “Sales Brochure” takes clients on a visual
photographic tour of your repair facility and showcases the “State-of-the-Art” tooling you have in
place. It also reinstates confidence and reassures them of the “Professional Customer Services”
you offer and “Quality Repairs” your trained employees are able to provide.
Launch Your Own Marketing Campaign
Also, use your “Sales Brochure” to stimulate your own Marketing Campaign with 1) Neighboring
Businesses 2) Companies with Fleet Vehicles 3) Dealerships in your area 4) Mail Market to Old
Clients
SALES BROCHURE: Front / Outside View
Auto Accident “Report Card
Encourages clients to keep your brochure in their glove box, should they ever need it.
ABOUT: Your “Sales” & “Marketing” Brochure
What Sets Our “CUSTOM” Tri-Fold Brochures Apart From the Competitors
We Personalize Your Tri-Fold Brochure:
Our brochures are Not Flimsy paper stock, we use heavy stock 100lb Gloss Cover (Card Stock) with
Aqueous Coating to minimize scratches, finger prints and moisture.
We not only display your “Store Name” but also your “COMPANY LOGO”
We also display any achievement award logos you may have, such as “I-CAR”, “ASE” etc
We display “Photos of YOUR Store” in your brochure (Competitors often use generic On-Line
photos)
We Display a “Location Map” of your store
The “Accident Report” Panel, that we display in your brochure, encourages clients to keep your
brochure in their vehicle at all times. Hence, you keep your store in front of clients at all times.
Paper Type:
Card Stock - 100# Gloss Cover Similar to "Business Card Stock
Color:
FULL Color -- Gloss Finish
(With “Aqueous Coating to
- minimize scratches)
Printing Costs